Corporate action, government strategy and consumer changes are key to reducing emissions in a sustainable and effective manner. With corporations being entities designed for profit, it can be hard to push them towards sustainable practices without a carrot and a stick approach. But with the advent of emission trading schemes, companies are now finding financial incentives and disincentives in the form of emissions caps.

One such scheme — the emission trading scheme (ETS) — in Surat shows that such an approach can work in India.