Ashirbad S Raha

As the Regional Director of Communications, Ashirbad is the organization’s senior communications leader, managing a comprehensive strategy to strengthen EPIC India’s reputation in India and the region. With more than 17 years of experience in strategic communication on issues related to energy and environment, climate change, and humanitarian response, he leads a team of communication specialists and consultants with expertise in digital communications, web, and social media, video production, and internal communications.

Under his leadership, EPIC India initiated its video storytelling initiatives by launching a YouTube channel and producing films that got an international audience at the Conference of the Parties to the UNFCCC (COP27) in Egypt and COP28 in Dubai. He and his team also anchored the launch of institutional social media channels including LinkedIn and Instagram and engineered the publishing of a multimedia monthly e-newsletter. Ashirbad was also instrumental in the brand building of AQLI – an environmental data research tool of the University of Chicago – in India and the region. Strategic outreach has ensured that over the years, AQLI findings have been mentioned in books, films, TV shows, Newspapers, and even the Indian Parliament.

A former journalist with The Times of India, Ashirbad puts storytelling at the center of his work and is committed to using experimental and impactful communication techniques to execute outreach strategies that create systemic impact. He has a bachelor’s degree in journalism from Delhi University and a postgraduate diploma in journalism from the Times Centre for Media Studies. When not working, Ashirbad tries to centralize his energy in practicing slow living.